Alloy's New Building - Luxury High-Rise Apartments in Downtown Los Angeles

Architecture

"Rooted in the neighborhood’s creative and industrial legacy, the new high-rise building balances urban edge with elevated design. It is a sculptural composition of glass, metal, concrete and shadow that engages its surroundings with authenticity." -SCB

Interior Design

"Our inspiration for Alloy began with the beauty of imperfection which we saw mirrored in the character of the downtown LA neighborhood: layered, evolving, and rich with history. This led us to the Japanese philosophy of kintsugi, the art of mending broken pottery with precious metals, where flaws are not hidden but highlighted as part of the story. This philosophy is reflected in the design, where raw concrete is contrasted with glinting seams of gold that honor the Arts District’s industrial past while signaling its renewal." -Gulla Jonsdottir

Image Carousel

  • "Behind the Design" an interview with Alloy's Interior Design by Gulla Jonsdottir.

    Image description: Image Alt Test

  • Kintsugi #2's gold leaf on plaster being installed by Artist Lisa Donohoe &Team.

    Image description: Gold Leaf on Plaster being installed by Artist Lisa Donohoe and Team

  • Kintsugi #1 & Kintsugi #2 by Lisa Donohoe

    Image description: Gold Leaf and Hand Textured Plaster Mural

  • Mural Artist: Kelcey Fisher

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  • Amalgam by Nicole Landau

    Image description: Dye Sublimation on Matte Aluminum Hanging artwork

  • Mapping Alloy Designed by Atelier Gulla Jonsdottir, Fabricated by Neal Feay

    Image description: Anodized Aluminum Map wall of LA

  • A.S.O. by Alex Rasmussen

    Image description: Hanging sail sculpture

  • Silence Fabricated by Neal Feay

    Image description: Curved shell sculptures (x2)

  • Mural Artist: Kelcey Fisher

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Green Living

  • Designed to obtain LEED Silver certification
  • Energy efficient LED lighting
  • Smart lightinting and thermostat controls to reduce energy consumption
  • High efficiency refrigerators
  • Landscape selections are low water/drought tolerant
  • High efficiency appliances to reduce water consumption

Awards

  • Los Angeles Architectural Awards Mixed-Use Project

    Alloy has been honored with the Los Angeles Business Council’s 2025 Architectural Award for Mixed Use. This award celebrates the collaboration and creativity that made Alloy a standout development and a catalyst for the Arts District’s transformation.